Microsoft announces new capabilities for developers to promote their Windows and Windows Phone Apps!

So after having come up with some major improvements for developers in order to facilitate the process of creating and adding their apps to the app stores of Windows and Windows Phone, Microsoft makes this process even more enjoyable and easy, adding some more really significant improvements which will enable the users to have new capabilities and new opportunities for coming up with new and unique apps. So it’s all about the new features in pubCenter basically aimed at promoting a better discoverability and consequently providing the developers with new chances to present their apps.

Thus the basic improvements generally go as follows:

• Platform Expansion: Developers can now use advertising to promote their Windows apps in addition to their Windows Phone apps
• Market Expansion: Developers can now promote their apps in several English-speaking markets globally, including Canada, Hong Kong, Ireland, New Zealand, Singapore, South Africa, UK, and US.
• Additional Improvements, including:

1. Campaign budgets have increased to $500/month (the previous limit was $100/month)
2. Pause, reactivate, or delete a “promote your app” campaign with the click of a button
3. Customize the look and feel of your ads by selecting from among several background colors and patterns
4. Get started faster – just search for your app’s name vs. typing/pasting in an app URL.  Tip: make sure you select “Windows” or “Windows Phone” when searching for an app name.
5. Windows Phone developers can now launch a “promote your app” campaign from within Dev Center.  Just select ‘dashboard’, and then go to the Windows phone dashboard to launch your “promote your app” campaign.  Note: We look forward to enabling similar functionality for Windows developers in the near future.

Thus, we are really excited and enthusiastic about these improvements which already do matter in the overall facilitation and manageability of the new apps that are still to be created making one more important step on the rapid expansion of Windows and Windows Phone Stores.

You may learn more details right from Microsoft Advertising where the process of submission and promotion of the new apps are explained in-detail.